How to Start and Grow a Successful Boutique Business
Starting a boutique business can be an exciting venture for aspiring entrepreneurs with a passion for fashion and retail. Did you know that the Indian retail industry, which includes boutiques, is projected to grow at a CAGR of 11% over the next five years? This presents a significant opportunity for those looking to enter the market.
A boutique, being a small retail shop, allows for a personalised shopping experience and can cater to specific customer segments. In this comprehensive guide, we will explore the essential steps on how to start a boutique business, including market research, choosing a niche, sourcing products, setting up your store, and effective marketing strategies. Additionally, we’ll offer practical advice on building a unique brand identity, attracting customers, and scaling your business.