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Why every entrepreneur needs clarity before growth India is witnessing a surge in entrepreneurship, with thousands of new ventures launching every month. Yet, data consistently shows that a large per...

Understanding the Real Investment Behind a Franchise Business A ₹5 lakh opportunity can quietly evolve into a far larger commitment within months. Many investors step into a franchise business beli...

Businesses that consistently capture attention are those that invest in content marketing with clarity and intent. As customer behaviour evolves and digital platforms become more competitive, a strong...

The recently released report of the latest round of the Annual Survey of Unincorporated Sector Enterprises (ASUSE) reported that about 80 per cent of the credit to unincorporated enterprises is from i...

Data note: This analysis draws on six rounds of enterprise survey data spanning 2010–11 to 2025: the NSS Unincorporated Enterprise Surveys (67th round, 2010–11; 73rd round, 2015–16) and four rou...