Branding for Small Businesses: Dhruva Pakhnikar’s Guide to Growth
A local baker remembering your favourite pastry or a tailor greeting you warmly – these small businesses are branding, even without a logo. In deAsra’s Dream Big podcast, Dhruva Pakhnikar, founder of Dominic’s Design Global, reveals expert strategies for branding for small businesses.
“The history of branding goes back to humanity when they had cattle… to make other farmers understand that this cattle is mine,” he says, tracing branding’s roots from ownership to customer emotions. With over 500 brands crafted, his expertise, which is aligned with deAsra’s branding growth guide, offers industry leaders practical strategies. This blog explores why branding for small businesses is vital and how to implement it.