Band Baaja Aur Business- Expert-led Solutions For The Wedding Industry Affected By The Lockdown
The covid-19-led pandemic has jolted the entire world with long-lasting and damaging effects that will take a while to recover from. The lockdowns in India owing to the widely spreading virus closed the shutters for several business sectors such as gyms, theatres and entertainment businesses, travel businesses, and the largest of them all, the wedding industry.
The wedding industry is a large sector, approximately $40 to $50 million in size as per a 2017 report, comprising several businesses such as the event management services, banquet halls, decorators, salons and beauticians, fashion designers, caterers, photographers, musicians, lighting technicians etc. A wedding without the contribution of these various businesses is impossible to imagine. The Indian wedding industry was touted to be valued at Rs. 458 billion in 2020, from Rs 234 billion in 2017 but the lockdown on marriages in these covid-19 times, crashed the growth dreams and brought these businesses to a standstill.