Get To Master Social Media Marketing In 2021
Wondering how to keep up with the ever-evolving social media marketing trends as you chart this new terrain?
If you are a small business that wants to grow in 2021 then you need to have a presence on any one of the social media networks, whether it is Facebook, LinkedIn, YouTube or any of the other platforms found suitable for the business. This is because statistics from 2012 to 2020 reveals that the average time that an individual spends online, especially on social media platforms, has gone up significantly. The average social media usage for individuals for 2019-2020 is approximately 145 minutes per day, which is a rise from the previous years. This data reveals that the audience is online for a significant period of time and the best way to grab their attention is to be online and on the social media platforms where the internet users spend the majority of their time. Therefore there is no better time than now for entrepreneurs to learn and master social media marketing to help their business grow and expand in 2021.
Social media marketing (SMM) is now the accepted and popular method by which all kinds of businesses and start-ups like consultancy, dropshipping, wedding industry, nursery, bakery and many more can advertise themselves and reach out to the targeted audience. Technically, social media marketing is defined as the use of social media platforms and websites such as YouTube, Facebook, LinkedIn, Instagram, Twitter, etc. to promote a product or service. Businesses can enjoy the benefits of marketing via social media by opting for social media marketing services (SMM services).
Need For SMM Services And Its Benefits
SMM services help expose the various benefits of social media marketing to businesses. SMM services consist of managing the various social media accounts of the business while handling content management, responding regularly to queries, scheduling posts, managing customer engagement and much more.
The advantages businesses have of choosing SMM services over managing the various social media platforms on their own is that their social media accounts are managed by experts who have the requisite experience and knowledge in the field. Also, entrepreneurs can learn about effective strategies to handle the accounts, and see a considerable boost in their sales and reach within a short time while choosing professional SMM services such as those offered by deAsra.
However, to apply and reap the benefits of social media in 2021, a few social media marketing trends are discussed here. The following pointers will help businesses and start-ups get to know what basics to keep in mind to plan their social media marketing campaign for 2021.
Define Your Goals
One of the most crucial pointers that SMM services lays stress on is to define the business or the entrepreneur’s goals. This in short means to answer the question as to why does your business want to get onto social media and what objective do you want to accomplish. Some businesses might just want to get on to social media platforms to widen their reach and for the audience to recognise the business and brand, while others might want to approach their target audience which can be easily achieved via niche social media pages, groups and platforms or some entrepreneurs might want to increase the footfall to their website via the social media platforms. Each business might have a different goal and that goal needs to be clearly defined before going ahead with the SMM services for the business.
Commit To Social Media
Entrepreneurs need to commit to being active on social media if they wish to tap into the infinite potential that social media marketing has to offer. Businesses need to be regular and consistent with their social media presence. Social media can be challenging as it takes time to create a presence, grow an audience, create content that resonates with the audience and increase the engagement but the key to achieving all this is consistency. It will not happen overnight or even in a month but over a span of months, therefore businesses need to commit to social media if they want to benefit from it. Businesses can always opt for smm services to ease their burden if online involvement on a daily basis is not possible for them. Alternatively, businesses can get Social Media Management Service that will help them stay committed.
Focus On Select Networks
Social media marketing comprises a number of platforms and marketing channels such as LinkedIn, Facebook, Twitter, Instagram, Pinterest, YouTube, WhatsApp, etc. It is not necessary for businesses and entrepreneurs to be present on all of these platforms. Instead, businesses must identify the networking platforms best suitable for their business and focus on those select platforms.
For instance, platforms like Pinterest and Instagram are great for artists and creative businesses which rely on pictures more than words while businesses that involve an in-person presence such as performing, counselling or even food or cooking related businesses can focus on YouTube and Facebook. Therefore analysing the social media marketing trends along with the platforms and focusing on the social networks best suitable for the business is crucial.
Another important pointer to consider to master social media marketing in 2021 is to be real and be ‘you’. Portraying an image that is not what the business stands for can be misleading and detrimental for the business too. Instead, businesses must focus on being real and along with promoting their goods or services must create a connection with the audience by showing the real picture of the business (or the entrepreneur) and what they stand for. While opting for smm services businesses must focus on being real and creating a personality that is true to them while marketing their business.
Listen To The Customers
Social media platforms are turning out to be customer service platform where businesses are promoting their service or goods and many customers are expecting it too. But that was not the intended purpose of these platforms in the first place and businesses must understand why customers choose to come to these platforms and what they expect from the platforms and from the business and deliver on the same lines. A good source of listening to the customers is via their comments and interaction on the platforms. This will help the businesses’ smm services to deliver what the customers want.
Following social media marketing trends just with the aim to promote the business and increase sales will eventually lead to exhaustion. It is important for entrepreneurs to be passionate in order to be committed to these platforms for a long time and to create a connection and engagement. Being active and passionate on various social media platforms means businesses must post and talk about things they feel for and are passionate about such as their inspirations, mood boards, etc., other than just talking about the products or the services.
One of the thumb rules to remember when mastering social media marketing is for businesses to be regular with their posts on different channels. Audiences visiting the business page on any of the social media platforms are looking for fresh and new content and posts. Therefore as part of the SMM services, businesses must post on their social media accounts regularly, at least 3 to 4 times a week. Businesses can always Download Social Media Marketing Checklist to ascertain what to post on each of the various social media networks in order to be regular and to connect with the audience.
Engage With The Audience
While learning to master social media marketing, it is not only important for the audience to visit the account and to follow the business but for the entrepreneur (or the business) to engage with the audience on a regular basis too. This implies that the business’ SMM services in order to engage with the audience must comprise commenting, replying and sharing on the postings on social media platforms. A strong social media presence cannot be created by just promoting the business, instead, businesses need to reply to customer’s messages, answer the queries, share the information asked for in order to engage with the audience and create a stronger presence.
Track And Measure The Outcome
Measuring the growth over the span of time is the final step to ensuring that the business has mastered social media marketing trends. Businesses need to keep track of the number of visitors or the number of followers within a day, week, a few weeks, and months. Along with this, measuring the increase in the number of followers, their engagement and the corresponding sales or growth of the business helps to decide the final outcome. This tracking and measuring of the outcome of the social media marketing campaign helps to plan the next steps for a stronger social media presence for the business and also helps understand what worked and what did not in the marketing plan.
These are the key factors that start-ups and businesses need to consider in order to master social media marketing in 2021. For details and help regarding social media marketing businesses can always opt for the SMM services offered by deAsra Foundation or get in touch with the experts from the team.