What Is Branding for Small Businesses? From Cattle Marks to Customer Loyalty
Imagine a paanwala who remembers your usual order or a shopkeeper who greets you by name – these small businesses are already branding, creating emotional connections without a fancy logo. In deAsra’s Dream Big podcast, global design expert Dhruva Pakhnikar, founder of Dominic’s Design Global, unravels what is branding for small businesses.
Branding for small businesses is about shaping perceptions and fostering customer loyalty, not just flashy marketing. This blog, inspired by Dhruva’s insights and tips from deAsra’s blog, traces branding’s journey from ancient cattle marks to modern emotional bonds, offering industry leaders practical ways to build meaningful brands.