Marketing is an essential component of every business but what exactly is marketing and what is its importance for the success of a business? Many entrepreneurs confuse marketing...

Marketing is vital for businesses and is in fact an indispensable component for the success of any business. Marketing refers to the action and activities a business undertakes to...

The Covid-19 pandemic and the subsequent lockdowns have had devastating effects, not only on the lives of people but also on their livelihoods. Several individuals have lost their...

Compliances are integral to every business and ensure that the business conforms to a rule, whether it is a law, policy, specification or standard. Start-ups and businesses need...

The festival season in India is a much anticipated time. It commences with Ganesh Chaturthi around August-September, followed by Navratri, Durga Pooja and ends with Diwali, the...

Income tax return filing is an annual liability for businesses as well as individuals whose income is taxable. Taxable income implies annual income that surpasses the tax...

Have you noticed how you can recognise an Apple product just with its trademark or look for a McDonald’s store by spotting its trademark ‘M’ sign? We identify and recollect...

Handmade product businesses have been around for quite some time and continue to gain popularity. These include handicrafts as well as various handmade products. Statistics reveal...

Funding is an imperative and indispensable constituent for every business, irrespective of the businesses’ type and size. The importance of money for starting a business and...