One of the best ways to start a successful business is to ensure that the business addresses one of the chief concerns faced by clients and is also an evergreen business, not...

Marketing is an essential component of every business but what exactly is marketing and what is its importance for the success of a business? Many entrepreneurs confuse marketing...

Marketing is vital for businesses and is in fact an indispensable component for the success of any business. Marketing refers to the action and activities a business undertakes to...

The Covid-19 pandemic and the subsequent lockdowns have had devastating effects, not only on the lives of people but also on their livelihoods. Several individuals have lost their...

Compliances are integral to every business and ensure that the business conforms to a rule, whether it is a law, policy, specification or standard. Start-ups and businesses need...

The festival season in India is a much anticipated time. It commences with Ganesh Chaturthi around August-September, followed by Navratri, Durga Pooja and ends with Diwali, the...

Income tax return filing is an annual liability for businesses as well as individuals whose income is taxable. Taxable income implies annual income that surpasses the tax...

Have you noticed how you can recognise an Apple product just with its trademark or look for a McDonald’s store by spotting its trademark ‘M’ sign? We identify and recollect...