Crafting Success: Tailored Marketing Strategies for Women Entrepreneurs

With over 2.24 billion monthly active users, WhatsApp offers an unparalleled opportunity for brands to connect directly with their audience and boost revenue. By harnessing the power of WhatsApp group...

In recent years, the concept of the One Person Company (OPC) has gained significant traction among solo entrepreneurs in India. According to the Ministry of Corporate Affairs, over 34,446 OPCs have be...

The aroma of freshly brewed coffee, the buzz of a lively cafe, and the joy of connecting over a cup of coffee – it’s no wonder that the coffee shop business is booming in India. With the rise in c...

In the rapidly evolving digital commerce landscape, the Open Network for Digital Commerce (ONDC) is making waves across India. With over 68 million transactions recorded since its inception and a stag...

In India, women constitute just 14% of entrepreneurs, yet they oversee a significant 20% of micro, small, and medium enterprises (MSMEs) among the country's 58.5 million enterprises. This shows that a...