How To Increase Sales During Festive Season
The most eagerly awaited festival of the year, Diwali, is here and the preparations for it are in full swing. Businesses and consumers alike are gearing up for the festivities and these festivals are a great time for any business.
This is because the consumers get into a ‘buying mode’ before the festivities begin while businesses and brands on the other hand start updating their marketing strategies to increase their sales during the festive season. The festivals provide businesses with an opportunity to increase profit margins, as it has been observed that people prefer to shop during auspicious festivals such as Diwali.