C’LAI: The Story Of The Turtle That Won The Race

We all know the story of the Turtle and the Rabbit where the turtle wins the race, even after being weaker and slower than the rabbit, because the turtle knew the principles of being steady, and patient, appreciating the value of time and reaching the goal. However, applying the moral of this story into our daily lives is easier said than done. But Dada Gujar of C’Lai has managed to apply these principles to his business and life perfectly. His journey, which began with a meager ₹5 has now reached ₹1.5 crores. Of course, this journey was not easy and had its fair share of obstacles. The inspiring story of how Dada overcame all the obstacles in his way is worth getting to know.

When I started reading Jim Collin’s book titled  ‘Good to Great’, I was constantly drawn towards its tagline, ‘Why some companies make the leap and others don’t’. This means that not all good companies become big because they make the mistake of becoming complacent with the success that they get at the beginning and like the ‘rabbits’ in the race lose the opportunity of getting to the top. Their growth stops there, and they become slow. However, some entrepreneurs get over this short-term happiness and keep making their steady progress towards becoming ‘great’. Only those entrepreneurs that live by the motto of  ‘slow and steady wins the race’ are able to go from ‘good’ to ‘great’.