“Marketing is the right message to the right people through the right channel,” says Kunal Bajaj, a digital marketing expert with over 12 years of experience, on the dreamBIG...

Imagine a small business owner in India, juggling endless tasks from managing inventory to replying to customer queries, all while trying to grow their venture. Now, picture a...

"So before we get into Instagram, we have to take a step back and understand where we are today. If you think of it, the phone in your hand is the most personalised device ever,"...

"GST is important in several ways. Banks offer funding schemes, such as working capital limits, based on your GST filings," says Mr. Amit Lomte, a chartered accountant with over a...

“Digital marketing is the right message to the right people through the right channel,” says Mr. Kunal Bajaj, founder of AltXED, on the Dream Big Podcast by deAsra Foundation....

Artificial Intelligence (AI) is no longer confined to futuristic visions; it is now a practical reality reshaping businesses across India. For small enterprises, adopting AI in...

“The phone in your hand is the most personalised device ever.” These words, shared by Bhaskar Thakur on the dreamBIG Podcast by deAsra Foundation and Yashaswi Udyojak, capture...

In the bustling world of small businesses in India, employee retention is a critical challenge. With limited budgets and fierce competition from larger firms offering attractive...

The Government of India has introduced the next set of reforms in Goods and Services Tax (GST), known as GST 2.0. GST 2.0 mainly focuses on the reduction and simplification of tax...