Business Growth – A Different Perspective
Every entrepreneur who starts a business, always has an ambition to grow it to the greater scales and levels. He is ready to take every effort to make this ambition come to the reality. But many a times, the ideas for making this happen, are very limited and common.
Quite often, young entrepreneurs come to me asking for my views. First I ask them about their ideas. The usual answers I get are about, increasing the volumes, increasing the product range, increasing the customer base, improving the quality, try to get export orders et al. I agree that yes, these are the factors which contribute to the growth of a business and one must keep these in mind all the time. And these entrepreneurs are absolutely doing well by thinking on these lines. But as I mentioned above the ideas are common and limited. This type of growth is called ‘Vertical’ growth which generally everyone plans for and acts upon.
This is really nice.