Essential Trademark Features And Fascinating Facts
Have you noticed how you can recognise an Apple product just with its trademark or look for a McDonald’s store by spotting its trademark ‘M’ sign? We identify and recollect most brands owing to their trademarks.
A trademark is nothing but a visual or audible identification of goods and/or services offered by the owner of the trademark. In fact, trademarks have been around for much longer than they were actually legally recognized and registered. In the earlier times, sculptors and painters left a distinguishing mark on their work of art to denote that it was made by them. Also, kingdoms had emblems and seals which were a form of a trademark itself. This is because a trademark is nothing but a mark that is used to distinguish a particular business’s goods and services from those of another. A trademark, when registered, covers names, slogans, logos, phrases, word or words, letter or letters, colour or colours and similar identifiers that describe the goods or the services.