Flattening The Curve

The beauty industry is thriving, with global revenues expected to exceed $430 billion by 2027. This growth creates countless opportunities for entrepreneurs looking to enter the cosmetic business. If ...

In today’s digital age, e-commerce has revolutionised the way businesses operate. According to the latest figures, more than 4 crore MSMEs (Micro, Small, and Medium Enterprises) have registered on t...

Did you know that Facebook Ads convert better than any other platform, with a 9.21% conversion rate? Also, 88% of businesses in India say that paid campaigns help them get noticed more. For small busi...

In recent years, the entrepreneurial spirit among women has been on the rise, and it's no surprise. As of March 2023, the Udyam portal reported over 2.7 million women-led MSMEs. Fast forward to Januar...

India’s e-commerce sector is evolving rapidly, with significant strides being made by both large and small businesses. The government-backed Open Network for Digital Commerce (ONDC) is set to disrup...