Business Branding vs. Marketing: What’s the Difference and Why It Matters
“Brand is the soul of the organisation,” says Dhruva Pakhnikar, a global design entrepreneur and founder of Dominic’s Design Global. He traces branding’s roots to ancient cattle marking for ownership, evolving into today’s emotional connections where brands like Google invite customers to “use me.” Customers themselves now shape perceptions. For small business owners eager to grow, grasping this foundation is essential. Explore practical strategies in this blog from deAsra Foundation, which draws from real insights on business branding.
Tailored for industry leaders and nano entrepreneurs across sectors, this guide clarifies business branding versus marketing. It defines each, highlights differences, and shows why alignment drives success. Especially for branding for small businesses, understanding this prevents wasted efforts and builds lasting growth.