A Media Shy ZARA From the Fashion World
Lead:
It is commonly said that the textile industry is entirely dependent on fashions. It is easier to forecast the monsoon than to predict which fashion trend will dominate the market. On top of that, it is further challenging to create a fashion trend that will not just rule the market in the state or the country but the whole world. How do ZARA’s artisans produce three new designs every day and make them globally popular? How do they guess people’s interests? Read on.