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ONDC: A Beginner’s Guide to Understanding the Open Network for Digital Commerce

ONDC: A Beginner’s Guide to Understanding the Open Network for Digital Commerce

In today’s rapidly evolving digital landscape, the Open Network for Digital Commerce (ONDC) emerges as a pioneering initiative aiming to democratise the e-commerce sector in India. But what exactly is ONDC, and why does it matter, especially for small businesses? Let’s dive into the basics of ONDC and explore how it’s set to revolutionise online commerce.

What is ONDC?

ONDC is a government initiative that aims to create a fair digital commerce platform for all retailers, irrespective of their size, by providing the necessary support. Unlike traditional e-commerce models that a few big players dominate, ONDC aims to standardise and simplify online transactions, making digital commerce accessible to everyone.

The Establishment of ONDC

ONDC was established with the vision of creating open networks based on open-sourced methodology, using open specifications and network protocols, independent of any specific platform. This initiative is part of a broader effort to reduce entry barriers for small sellers and ensure consumers have more choices beyond the mainstream e-commerce platforms.

Purpose and Objectives

The primary purpose of ONDC is to:

  • Promote Fair Competition: By offering a platform-neutral network, ONDC encourages fair competition among sellers, giving consumers greater freedom of choice and ensuring small businesses can compete more effectively.
  • Enhance Consumer Access: It aims to expand the reach of digital commerce to the farthest corners of the country, ensuring that even the smallest vendors can access a nationwide market.
  • Drive Inclusivity: ONDC is about inclusivity and ensuring that digital commerce benefits all sections of society, bridging the gap between large and small businesses.

Revolutionising E-Commerce

ONDC seeks to transform the e-commerce landscape by:

  • Allowing seamless connectivity between buyers and sellers through interoperability.
  • Providing a level playing field for new entrants, thus stimulating innovation and competitiveness.
  • Facilitating a trust-based ecosystem that protects the interests of consumers.

Benefits for Small Businesses

Small businesses stand to gain significantly from ONDC:

  • Wider Market Access: Small retailers can reach customers across India, overcoming geographical limitations.
  • Reduced Costs: By eliminating the need for large marketing budgets to compete on giant e-commerce platforms, ONDC reduces business costs online.
  • Enhanced Visibility: ONDC’s open network ensures that all businesses, regardless of their size, have equal visibility.

Getting Started with ONDC

For businesses looking to join the ONDC network, the process involves registering through an official partner like deAsra, which can provide guidance and support throughout the transition to the ONDC platform.


The Open Network for Digital Commerce (ONDC) represents a significant shift towards a more accessible, equitable, and competitive e-commerce ecosystem in India. By embracing ONDC, small businesses have a unique opportunity to expand their digital footprint and compete on equal terms with larger enterprises. As we move towards a more inclusive digital commerce future, ONDC is undoubtedly a key player to watch.

Elevate Your Business with deAsra’s E-commerce Market Linkages

Ready to transform your small business by tapping into the vast potential of e-commerce? Discover how deAsra’s market linkage opportunities can connect you to the right platforms, tools, and networks to grow your business online. Whether you’re looking to join the Open Network for Digital Commerce (ONDC) or explore other e-commerce avenues, deAsra is here to guide you every step of the way.

Explore E-commerce Opportunities with deAsra Now

Don’t let the digital divide hold your business back. Leverage deAsra’s expertise and resources to make your mark in today’s e-commerce world. The future is online – let’s get you ready!


1. What are e-commerce market linkages?
E-commerce market linkages refer to connections between small businesses and e-commerce platforms or networks like ONDC, enabling them to sell their products and/or services online. These linkages provide businesses with access to larger markets and customers.

2. How can deAsra help my business with e-commerce?
deAsra offers guidance and support to small businesses looking to enter or expand in the e-commerce space. From registering with ONDC to selecting the best e-commerce platforms for your business, deAsra can assist with strategic advice, technical support, and navigating digital commerce challenges.

3. Why should I consider selling online?
Selling online opens your business to a broader audience, increases sales opportunities, and allows you to operate 24/7. It’s an effective way to compete in today’s digital age, offering growth and scalability for small businesses.

4. Is my business eligible for ONDC?
Most small businesses selling goods or services can join ONDC. This network is designed to be inclusive and support a wide range of vendors, from handicraft sellers to home-based food businesses and more.

5. What steps do I need to take to start selling online through ONDC or other platforms?
To start selling online, you’ll need to register your business with the chosen platform or network, which might involve providing business details, bank account information, and details about your products or services. deAsra can help you understand the specific requirements and guide you through the process.

6. Are there any costs associated with selling online through these linkages?
The costs may differ based on the platform or network that is being used. ONDC aims to minimize costs for sellers to make digital commerce more accessible. However, some platforms may charge listing fees, commission on sales, or subscription fees. It’s important to review these costs before joining.

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