Blog Post
July 2021 Newsletter

July 2021 Newsletter

Greetings from deAsra Foundation!
deAsra Foundation has been nurturing entrepreneurship for over 6 years and has shaped the lives of 1 Lac+ entrepreneurs. In order to positively impact the entrepreneurial ecosystem, we have also started engaging in research and policy advocacy while leveraging our experience of working with entrepreneurs, community partners and service providers. We are also actively collaborating with entrepreneurship development organisations to design & implement on-ground entrepreneurship programs. We are eager to share some of our recent achievements with you!

Recommendations to the Ministry of Skill Development & Entrepreneurship (MSDE)

deAsra in collaboration with Global Alliance for Mass Entrepreneurship (G.A.M.E), offered suggestions on designing the next phase of the nationwide entrepreneurship program.
Key recommendations included:

  • Developing a digital platform for entrepreneurs in Entrepreneurship Mindset Training, Hand Holding/Mentorship Support, Access to Credit and Access to Markets
  • Targeting and helping the alumni of skill development training institutes
  • Forming Entrepreneurship Development Hubs housed at PMKKs & ITIs as nodal hubs for a district, for all services related to entrepreneurship
  • Leveraging the existing local administrative machinery of the District Skill Advisory Committees to forge institutional level partnerships with local banks, local markets, network of mentors, etc.
  • Building capacity of skilling institutes to nurture entrepreneurship

Find details of the recommendation report proposed to MSDE here.

Collaboration with CPC Analytics and Pune Knowledge Cluster

deAsra advised the local (Maharashtra) government on recovery of small businesses amidst ‘Unlock 2021’
Key recommendations included:

  • Preparing small businesses to become loan-ready
  • Offering grants/loans to small businesses for Working Capital
  • Providing grants/training for digital marketing
  • Connecting small businesses with markets
  • Promoting local products in the community (Be Vocal for Local)
  • Calling for a unified solution by local entrepreneurship development organisations

Find details of the recommendation report proposed to Pune Knowledge Cluster here.

Association with G.A.M.E & HBOB

deAsra Foundation in partnership with Global Alliance for Mass Entrepreneurship (G.A.M.E) and  Her Business is Our Business (HBOB) launched a mentorship program for women entrepreneurs known as the  “Coach Connect Program ”

This program intended to support women entrepreneurs by providing access to Coaches to help them define and accelerate their business goals. The mentoring program offered  access to acclaimed coaches  over 4 months in the following manner:

  • Entrepreneurs (Mentees) were matched with their coaches (Mentors) based on the  profiles and needs and were introduced to each other by HBOB
  • Mentees submitted  business plans including their goals after speaking to their mentors  
  • Progress between Coaches and entrepreneurs was mapped on a monthly basis to ensure significant improvements in outcome  
  • The final envisioned outcome was to increase revenue and income levels for participating women-owned businesses

Find details of the program here.

If you have any queries or want to collaborate with deAsra on research/policy advocacy work in the space of entrepreneurship, please get in touch with:

Pradnya Godbole (CEO, deAsra Foundation) at 
Anshika Kushwaha (Lead- Research & Policy Advocacy – deAsra Foundation) at

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