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Unlocking Opportunities: How ONDC Works and Who Can Benefit from It

Unlocking Opportunities: How ONDC Works and Who Can Benefit from It

In the dynamic realm of digital markets, the Open Network for Digital Commerce (ONDC) emerges as a transformative force in India. It is designed to democratise e-commerce by offering an inclusive platform for both sellers and buyers. This revolutionary initiative is redefining the way commerce is conducted by leveraging technology to ensure fair opportunities for all, regardless of the size or scale of the business. Here’s a closer look at how ONDC operates and the vast array of benefits it brings to various stakeholders.

Understanding ONDC

ONDC is not just an e-commerce platform; it’s a comprehensive framework aiming to create an interoperable open network that enables the discovery, engagement, and transaction of goods and services across many applications and platforms. By standardising operations and removing gatekeepers, ONDC ensures that small vendors can compete equally with larger e-commerce giants.

The Mechanism Behind ONDC

The core of ONDC lies in its ability to facilitate seamless interactions between sellers and buyers through standardised digital protocols. Regardless of their technical capabilities or financial strength, any vendor can connect to the network and showcase their services and/or products to a wider audience. Similarly, consumers benefit from a broader range of choices and the ability to support local businesses.

Who stands to benefit?

ONDC’s universal approach to digital commerce brings advantages across the board:

  • Small and Medium Enterprises (SMEs): By lowering entry barriers to online sales, SMEs can easily list their offerings, gaining access to a nationwide market without significant investment in technology or marketing.
  • Local Vendors and Artisans: Local craftspeople and producers can reach a broader audience, bringing regional specialties to the forefront of the national marketplace.
  • Service Providers: From home services to professional consultations, service providers can leverage ONDC to connect with clients beyond their immediate location.
  • Consumers can now enjoy a more comprehensive selection of competitive prices, products, and services, as well as the convenience of supporting local businesses.
  • Innovators and Tech Startups: Technology providers can build applications and solutions on top of the ONDC framework, encouraging innovation in how services and products are offered and delivered.

The Impact of ONDC

By facilitating a more connected and open digital commerce ecosystem, ONDC aims to:

  • Boost the digital economy by integrating millions of small businesses into e-commerce.
  • Promote fair trade practices and reduce monopolistic tendencies.
  • Enhance consumer choice and foster innovation in product and service delivery.

Getting Involved with ONDC

For businesses looking to join the ONDC network, the process involves:

  • Understanding the integration guidelines.
  • Preparing the necessary digital infrastructure.
  • Registering through an approved partner or platform.

Organisations like deAsra can provide guidance and support to navigate this new digital commerce landscape effectively.


The Open Network for Digital Commerce (ONDC) is paving the way for a more inclusive and competitive digital marketplace in India. By breaking down the barriers that have traditionally favoured larger entities, ONDC unlocks new opportunities for small businesses, local vendors, and consumers. It’s not just about buying and selling; it’s about creating a balanced ecosystem where everyone can thrive.

Embrace the Digital Commerce Revolution with deAsra

Are you ready to unlock the full potential of your small business? Step into the vast world of e-commerce with deAsra’s comprehensive market linkage support. Whether you’re aiming to integrate with the Open Network for Digital Commerce (ONDC) or seeking to establish your presence on various e-commerce platforms, deAsra is here to guide your journey. Expand your reach, connect with countless customers, and take your business to new heights.

Explore Your E-commerce Opportunities with deAsra

Take advantage of the chance to transform your business. With deAsra by your side, navigating the e-commerce landscape is easier than ever. Let’s grow together!


1. What is ONDC, and how can it benefit my business?
The Open Network for Digital Commerce (ONDC) is a government-led initiative designed to democratise digital commerce, making it accessible to all businesses, irrespective of their size. Joining ONDC can significantly increase your market reach, ensure fair competition, and provide access to a vast network of buyers and sellers.

2. How can deAsra help my business enter the e-commerce space?
deAsra supports small businesses in embracing e-commerce by offering guidance on joining platforms like ONDC, understanding e-commerce fundamentals, choosing the right platforms for your products or services, and effectively navigating the digital marketplace.

3. What are the advantages of selling online?
Selling products online has numerous advantages. These benefits include access to a broader customer base, the ability to operate 24/7, and reduced operational costs compared to traditional retail. Additionally, data analytics provides insights into customer behaviour.

4. Is my business eligible for ONDC?
Most businesses involved in buying, selling, or facilitating the trade of goods and services can join ONDC. This includes, but is not limited to, manufacturers, retailers, wholesalers, and service providers.

5. How do I start selling on e-commerce platforms through deAsra?
Begin by visiting deAsra’s website and exploring the E-commerce tab under Market Linkages. deAsra offers step-by-step assistance, from selecting the right e-commerce platforms to setting up your online store and integrating with ONDC.

6. What support does deAsra provide for e-commerce integration?
deAsra provides end-to-end support for e-commerce integration, including choosing the appropriate platform, understanding marketplace policies, developing digital marketing strategies, and providing technical support for setting up online stores.

7. Can joining ONDC or other e-commerce platforms through deAsra guarantee business growth?
While deAsra provides the tools and guidance necessary for successful e-commerce integration, business growth depends on various factors, including product quality, market demand, and effective online marketing. Joining ONDC or other platforms increases your reach and scales your business.

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