Imagine a small business owner in India, juggling endless tasks from managing inventory to replying to customer queries, all while trying to grow their venture. Now, picture a...
Artificial Intelligence (AI) is no longer confined to futuristic visions; it is now a practical reality reshaping businesses across India. For small enterprises, adopting AI in...
In the bustling world of small businesses in India, employee retention is a critical challenge. With limited budgets and fierce competition from larger firms offering attractive...
“Team building in small businesses requires a different approach compared to large corporations. In a small setup, there is no formal organisational structure. The owner is the...
Picture launching a small manufacturing unit and hiring a worker you think is perfect, only to find they struggle with your unique processes. Many small business owners assume...
A local baker remembering your favourite pastry or a tailor greeting you warmly - these small businesses are branding, even without a logo. In deAsra’s Dream Big podcast, Dhruva...
Choosing between B2B vs B2C sales models is a pivotal decision that shapes your business’s growth, marketing, and customer relationships. Whether you’re an industry leader in...
"Your biggest sales win starts with understanding your customer’s day, not just your product," says the sales expert featured in deAsra Foundation’s Dream Big podcast on sales...
A strong customer acquisition strategy is essential for any business aiming for sustainable growth. It’s not simply about selling more but about reaching the right people, at...