The Business of Traditional Food Products: Athavale’s Food Products

Dessert shops are commonly seen on the streets. There are many types of sweets in those shops. But traditional, home-made specialities are rarely available in such shops. For example, delicacies like barfi are easily available in these confectionaries, but very rarely do we get to see delicacies like wadi.

“No one can make chivda as good as my mother does”, “Only your aunt can make the best wadi”, “No other chakli is as tasty as Mrs. Joshi’s” Conversations like these don’t happen very often now. The reason behind this is because the women do not have as much time as they had before to make these time consuming delicacies. They have to juggle between home and work. So, despite having a lot of interest in making the delicacies, they have to concentrate on their jobs. The busy schedule of these working ladies made the Athavale family think about a big opportunity of a prospering business of homemade, tasty food, with standard quality and quantity. The story behind the journey of this business, which now has a turnover in crores, is definitely interesting and inspiring.