7 Magical Tips for Selling Fashion on the ONDC Network

Ever dreamt of showcasing your chic fashion line not just to the curious shopper next door but across an entire digital nation? Welcome to the ONDC network, the newest runway where your fashion brand can walk into the spotlight.

Strut Your Way to Success: Fashion’s Fierce Forward March on ONDC!

Who knew the online marketplace could be as trendy as the catwalks of Milan?

According to The Economic Times, the Open Network for Digital Commerce (ONDC) has become a digital fashion district, with more than 26.38 lakh fashion orders zipping through from April last year to this March. It’s like fashionistas and shopaholics have found their new favourite playground!

And get this – just in March, fashion orders sashayed in at 6.74% of a whopping 7.68 million total orders. Groceries weren’t far behind, bagging up 4.47% of the pie. It seems ONDC’s aisles are as bustling as the high streets!

But what’s the secret sauce? It’s all about knowing the e-commerce runway. With ONDC’s doors wide open, sellers from all over are making a beeline to showcase their latest collections. From the latest spring hues to the chicest eco-friendly totes, it’s a one-stop-shop for all things vogue and vital.

But how do you turn this catwalk into your profit runway? Let’s stitch together some style-savvy strategies that make selling on ONDC as exhilarating as a front-row seat at Fashion Week!

1. Decode the Magic of ONDC

Imagine a marketplace not ruled by the e-commerce giants but a democracy where every fashionista’s creation has the chance to shine—Welcome to the Open Network for Digital Commerce (ONDC). Think of it as the People’s Republic of Retail, where your brand stands tall next to the big labels, without the towering platform fees. Why settle for a back alley boutique when you can be on the high streets of digital commerce?

2. Dress Up Your Listings

First impressions in fashion are everything. Are your product photos Vogue-worthy or more… vague-worthy? Your listings are your brand strutting its stuff on the digital catwalk. Make them pop with stunning visuals and descriptions that dance off the tongue like a well-orchestrated fashion show. Remember, in the kingdom of ONDC, the sharper your listings, the mightier your sales.

3. Analytics: The Trend Forecasters

What’s hotter this season: analytics! With ONDC, you’ve got a backstage pass to the data driving your sales. Which paisley prints are popping? Are eco-friendly fabrics the new black? Use the insights to stock your virtual shelves with what your customers crave. Tailor your inventory like you’re dressing the stars—because, in the world of ONDC, every customer is red-carpet royalty.

4. Engage Like a Fashion Influencer

Customer service is the new couture: tailor it exquisitely. On ONDC, engagement makes your brand as approachable as a streetwear pop-up in a hipster neighbourhood. Answer queries with the charm of a personal stylist and sprinkle your responses with the grace of a thank-you note tucked into a luxury bag. Who said retail can’t have the personal touch of a Paris atelier?

5. Pricing: The Art of the Tag

In the bazaar of ONDC, your price tags are your silent salespeople. Make them as appealing as a clearance sale at UrbanMonkey! Regular market check-ups are your BFFs to keep your tags tempting yet profitable. Remember, savvy shoppers are everywhere, and on ONDC, they’re comparing you to the rest. Price smartly—charm them with value that’s as irresistible as a sample sale!

6. Checkout: Smooth as Silk

In the digital world, your checkout process should be as smooth as silk, not scratchy like polyester. The last thing you want is for customers to abandon their carts faster than a fashionista drops last season’s trends. Ensure your checkout is the express lane in the shopping spree—quick, easy, and maybe with a virtual smile.

7. Trendsetting: Stay Ahead of the Curve

Fashion waits for no one. On ONDC, staying ahead of the trend curve is crucial. Refresh your collections faster than fashion cycles out animal prints. Keep an eye on the ONDC insights, spot the upcoming trends, and plan your seasons around them. Why follow when you can lead the fashion parade?

Conclusion: Own Your Style on ONDC

Stepping onto ONDC is like opening your boutique in the busiest digital high street. It’s your space to experiment, engage, and excel. Are you ready to transform clicks into customers and browsers into buyers? Let your fashion flag fly high on ONDC, and watch as your brand becomes the toast of the online town.

So, what are you waiting for? Tuck in those labels, straighten those racks, and open your doors to the future of fashion retail on ONDC. Your runway awaits, and the spotlight is all yours!
Dive into the fabulous world of ONDC and let your fashion dreams take flight. Ready, set, sell!

Explore the ONDC Network with deAsra Foundation: A Market Linkage Opportunity

Do you want to expand your business’s reach and tap into new customer bases? deAsra’s Open Network for Digital Commerce (ONDC) platform is set to transform digital commerce by offering equal opportunities to all sellers, making it as easy for small vendors to be found online as the largest e-commerce giants.

Benefits of Joining the ONDC Network through deAsra:

• Fair Competition: Gain equal footing in the digital marketplace regardless of your business size.
• Seamless Integration: Experience a smooth selling process with tools designed to integrate easily with your current operations.
• Wider Customer Reach: Connect with a broader audience actively seeking quality products like yours, enhancing your market presence and boosting sales.

Ready to embark on this growth journey with deAsra and ONDC?

Join now and discover how to take advantage of this platform to unlock your business’s full potential.

Register Here — Fill in your details on the registration form and take your first step towards becoming a successful e-seller on the ONDC network.

This is your opportunity to transform your business and embrace a future where digital commerce is inclusive, fair, and profitable for all. Join us and make your mark in the expansive world of online selling!

FAQs

1. What is the ONDC Network?
The Indian government has launched the Open Network for Digital Commerce (ONDC) initiative to make digital commerce more accessible to all users. It aims to provide an open platform where various sellers can connect directly with buyers across multiple retail sectors without intermediaries, fostering a fair and efficient online marketplace.

2. How can I list my fashion products on the ONDC network?
To begin selling on the ONDC platform, you’ll need to register as a vendor. This typically involves providing your business details, GST information, and bank account details for transactions. Once registered, you can start uploading your product listings, including descriptions, prices, and high-quality images.

3. What types of products can I sell on the ONDC network?
You can sell a wide range of fashion products on the ONDC network, including clothing, accessories, footwear, and jewellery. The platform supports diverse categories, allowing you to showcase everything from everyday wear to luxury items.

4. How does the ONDC platform help in reaching more customers?
The ONDC network connects sellers to various buyer-facing platforms (apps and services) that are also part of the network. This increases your products’ visibility across multiple channels without the need to individually partner with each service, significantly broadening your potential customer base.

5. What are the benefits of using analytics on the ONDC platform?
Analytics on the ONDC platform provide valuable insights into customer behaviour, popular products, and market trends. Leveraging this data helps you make informed decisions about stock levels, pricing strategies, and marketing efforts, ensuring you align your offerings with consumer demands.

6. How can I ensure my product listings stand out on the ONDC network?
To make your listings stand out, focus on high-quality, attractive images and detailed, compelling product descriptions. Highlight the special qualities and advantages of your offerings. To draw in potential customers, think about providing specials and competitive prices.

7. What strategies should I use to engage customers on the ONDC platform?
Engage customers by maintaining active communication, responding promptly to inquiries and feedback, and providing excellent customer service. Use the platform’s tools to send updates about new products, special offers, or events, and personalize interactions to build a loyal customer base.

8. How should I price my products on the ONDC network?
Price your products competitively by researching similar items on the network and understanding the standard market rates. Consider your costs, the value your products offer, and your target customer’s spending habits to set prices that are attractive yet profitable.

9. Is there support available for new sellers on the ONDC platform?
Yes, the ONDC network typically provides support for new sellers, including help desks, tutorials, and guidelines on how to set up and manage your store. This support can be invaluable in navigating the initial stages of setting up your business on the platform.

10. How can I manage orders and logistics on the ONDC platform?
The ONDC platform allows sellers to manage orders through its interface, which includes options for tracking order status, updating inventory, and handling returns. For logistics, you can either integrate your own logistics services or use partners recommended by ONDC to ensure efficient delivery.