4 Proven ONDC Strategies for Small Businesses to Maximise Impact on ONDC Platform
Ever wondered why your digital storefront isn’t buzzing with activity despite being on the cutting-edge ONDC platform? Could it be that your digital strategy needs a wee bit of jazzing up? Join us as we unwrap the secrets to sparkling success on the Open Network for Digital Commerce (ONDC). Who knows, you might just be a few tweaks away from becoming the digital darling of this revolutionary platform!
Why ONDC, and Why Now?
Let’s kick things off with a tad of context, shall we? Why is everyone chattering about ONDC? Simply put, it’s because ONDC is set to revolutionise how digital commerce operates in India, breaking barriers and creating a unified platform that’s not just for the big players, but for everyone. Fancy a level playing field? That’s what ONDC promises.
All Change, Please!
According to The Economic Times, in just over a year, we’ve witnessed an astonishing leap from a cosy 8,500 sellers to a bustling 3.8 lakh digital shopfronts. That’s a crowd more bustling than a Mumbai local train during rush hour! And, as per reports, a whopping 1.05 lakh of these sellers are strutting their stuff in the non-mobility sectors. It seems everyone wants a ticket to the ONDC town!
Full Steam Ahead for Non-Mobility!
The Economic Times paints a vivid picture of the non-mobility market, with orders tallying up to 1,75,31,097. That’s not just a number; it’s a whole community of satisfied shoppers getting what they want, from fashion to frying pans. And speaking of fashion, The Economic Times reveals that this stylish sector is capturing a chic 4.47% slice of the pie chart.
Are You Making the Most of Your ONDC Listing?
First things first, let’s talk shop—literally. Is your listing on ONDC as vibrant and inviting as a cuppa on a Monday morning? If not, you might be missing out on capturing the hearts (and wallets) of eager shoppers. Here’s how you can jazz up your presence:
- Brilliant Basics: Have you ensured that your product descriptions aren’t just factual but fun? Does browsing your catalogue feel like a stroll in the park or a labyrinthine ordeal?
- Fab Photos: They say a picture is worth a thousand words, but on ONDC, it might be worth a thousand clicks. Are your product images sharp and enticing? If they’re more ‘meh’ than ‘marvellous’, consider this your nudge to spruce things up.
- Seamless Search: When customers search on ONDC, does your business pop up like a happy jack-in-the-box or does it require a Sherlock Holmes to find your products? Utilising the right keywords and categories can make your shop more findable and your products more buyable.
1. Engaging with Customers: Are You a Social Butterfly or a Wallflower?
Social interaction isn’t just for tea parties. On ONDC, how you engage with customers can make a monumental difference. Are you prompt and warm with your responses? Remember, every query is an opportunity—a chance to convert curiosity into sales.
2. Promotions and Offers: The Icing on the Cake
Who doesn’t love a good bargain? Promotions, discounts, and tailored offers can not only attract new customers but also delight the existing ones. Are you using the ONDC platform to its full promotional potential or are your offers getting lost in the digital ether?
3. Feedback: The Breakfast of Champions
In the world of commerce, feedback is your breakfast of champions. Are you listening to what the customers are whispering (or sometimes shouting) about your products and service? Use feedback constructively to refine your offerings and customer service. Remember, every piece of feedback is a golden nugget of insight!
4. Analytics: Your Secret Weapon
Finally, are you keeping an eye on the numbers? The ONDC platform offers a treasure trove of data and analytics. Dive deep into these insights to understand customer behaviour, popular products, and sales patterns. Adjust your strategies based on hard facts and figures to optimise your sales.
Still with us? Splendid! By now, you should be brimming with ideas on how to polish your ONDC presence. Remember, success on ONDC isn’t just about showing up; it’s about standing out. So, take these insights, sprinkle some of your unique brand magic, and prepare to dazzle the digital marketplace.
Ready to transform your ONDC experience from mundane to magical? Start today, and watch your digital dreams take flight!
Join the Digital Commerce Revolution with deAsra and ONDC!
deAsra Foundation is excited to present a unique market linkage opportunity through the Open Network for Digital Commerce (ONDC). This innovative platform is designed to democratize digital commerce, enabling businesses of all sizes to compete on an even footing.
Why Join ONDC with deAsra?
- Level the Playing Field: Get your business discovered alongside the biggest names in the market.
- Fair Competition: Thrive in a network that promotes equality and open opportunities.
- Seamless Integration: Enjoy a smooth and efficient selling experience without the hassle.
- Extended Reach: Connect with a broader audience eager for quality products like yours.
Ready to expand your business horizons? Register now to embark on this growth journey with deAsra and ONDC. Enter your details in this form and seize the opportunity to become a leading e-seller on a groundbreaking platform.
Don’t miss out—your future in digital commerce begins today!
FAQs
1. What is the Open Network for Digital Commerce (ONDC)?
The ONDC is a government-backed initiative aimed at democratizing digital commerce in India. It is designed to create an open platform that facilitates all businesses’ fair and equal participation in the digital economy, regardless of their size.
2. How can ONDC benefit my small business?
ONDC levels the playing field by allowing your business to be as discoverable online as the most significant market players. This means you have access to a broader customer base, which can increase visibility and potentially boost sales.
3. What is deAsra’s role in ONDC?
deAsra Foundation partners with ONDC to provide market linkage opportunities to small businesses. deAsra supports businesses in integrating with the ONDC platform, ensuring a seamless transition and helping you maximize the benefits of being part of this network.
4. How do I register my business with ONDC through deAsra?
To register, simply fill out the registration form provided by deAsra. This form will collect necessary information about your business to facilitate the integration process with ONDC. Here is the link to registration form.
5. Are there any fees involved in joining ONDC through deAsra?
Joining ONDC through deAsra may involve minimal fees for the integration and setup process. These fees help cover the costs of the services provided by deAsra to ensure your business is fully prepared to operate on the ONDC platform. Specific fee details can be provided upon registration.
6. What kind of support will I receive from deAsra once my business is on ONDC?
deAsra provides ongoing support to ensure your business successfully operates within the ONDC ecosystem. This includes assistance with technical integration, training on how to use the platform effectively, and strategies for maximizing your visibility and sales.
7. How will joining ONDC through deAsra impact my business operations?
Joining ONDC is designed to complement your existing business operations by extending your digital presence and reach. It should enhance your ability to attract more customers while maintaining your current processes.
8. Can I opt out of ONDC after joining?
Yes, businesses can opt out of ONDC if they find that the platform does not align with their commercial or operational goals. deAsra can assist with the process to ensure a smooth transition.