Kaya Kalp or Harsha’s Well-Oiled Intelligence
Lead:
Brand Stories is a column that introduces globally successful brands and their creators. For several months we have read about foreign brands that made it to Indian markets after their success abroad. This month, however, we are going to know about an Indian brand that conquered the markets in nearly 25 countries, exhibiting a sleek smartness and well-oiled intelligence. Let us know more about the brand Parachute and its creator Harsh Mariwala.