How to Create a Digital Marketing Strategy: A Step-by-Step Guide
“Digital marketing is the right message to the right people through the right channel,” says Mr. Kunal Bajaj, founder of AltXED, on the Dream Big Podcast by deAsra Foundation. With 850 million Indians active online, a well-crafted digital marketing strategy is essential for businesses to stand out. Whether you’re leading a small startup or a large enterprise, this guide simplifies the process of building a digital marketing strategy that drives growth. From setting goals to measuring success, we’ll walk you through each step in a clear, actionable way, tailored especially for digital marketing for small businesses.
Step 1: Set Clear Goals for Your Digital Marketing Strategy
Every effective digital marketing strategy begins with clear objectives. Mr Kunal highlights three core purposes of marketing: visibility, credibility, and lead generation. For digital marketing for small businesses, these translate into: