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How to Attract and Retain Bulk Buyers for Your Small Business

How to Attract and Retain Bulk Buyers for Your Small Business

In the vast and diverse retail landscape of India, over 30,000 small and medium-sized brands cater to 80% of the population, compared to just 3,000 corporate brands. These smaller brands thrive on the strength of personal connections, word of mouth, and the loyalty of the middle, lower-middle, and economically weaker sections of society. 

For small businesses, this provides a unique opportunity to attract and retain bulk buyers who value personalised service and competitive pricing. With India’s retail market projected to grow from $793 billion in 2020 to $1.5 trillion by 2030, it’s more important than ever for small businesses to strategically position themselves to capture a significant share of this market.

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