“A brand is a feeling or emotion in the customer’s mind,” says Dhruva Pakhnikar, a global design entrepreneur, on the dreamBIG podcast by deAsra. This powerful insight sets...

“Team building in small businesses requires a different approach compared to large corporations. In a small setup, there is no formal organisational structure. The owner is the...

In today’s fast-paced market, a well-defined sales strategy and planning approach is vital for small businesses in India to thrive. Whether you’re running a cosy café or a...

Launching a venture is thrilling, but securing the right funding and legal structure can make or break your dream of how to start your business. In an inspiring episode of the...

In India’s fast-growing digital landscape, business-to-business social media marketing is transforming how companies connect with clients. It’s about building trust,...

Starting your own business is a thrilling yet challenging journey that requires a blend of practical steps and a resilient mindset. In a recent episode of the dreamBIG podcast by...

Starting your own business is a dream for many, but turning it into reality demands strategy and resilience. In a recent episode of the dreamBIG podcast by deAsra, Dr. Vikrant...

For industry leaders running small businesses in 2025, mastering taxes is crucial for boosting profits and ensuring compliance. Small business tax strategies can reduce financial...

Falling behind competitors thriving in the digital space can frustrate business leaders. Many think digital marketing demands big budgets, but smart tactics work for any firm. In...