B2B vs. B2C Digital Marketing Strategy: Key Differences and Approaches
In a country where 850 million Indians are active online and only 30 % of 6.3 crore MSMEs enjoy a visible digital footprint, the right digital marketing strategy decides whether your business thrives or stays invisible. Mr. Kunal Bajaj, founder of AltXED and a veteran who has shaped campaigns across ten countries, sums it up perfectly: “Marketing is still the right message to the right people through the right channel – only the channels have gone digital.”
This single truth powers every successful digital marketing strategy today. Whether you sell software to corporates or cupcakes to families, this blog breaks down the real differences between B2B digital marketing and B2C digital marketing, helping industry leaders craft approaches that actually deliver leads or sales. Read the full growth-driven digital marketing guide by deAsra here.