Are Paid Ads Effective for Small Businesses? Find Out Why You Should Consider Them

"Brand is the soul of the organisation," says Dhruva Pakhnikar, a global design entrepreneur and founder of Dominic's Design Global. He traces branding's roots to ancient cattle marking for ownership,...

“Your consumer is scrolling,” says Sagar Babar, co-founder of Comsense Technology, on the dreamBIG podcast. In a digital age where everyone’s eyes are glued to their phones, capturing your audie...

“Marketing is the right message to the right people through the right channel,” says Kunal Bajaj, a digital marketing expert with over 12 years of experience, on the Dream Big Podcast by deAsra Fo...

Imagine a small business owner in India, juggling endless tasks from managing inventory to replying to customer queries, all while trying to grow their venture. Now, picture a tool that acts like a sk...

"So before we get into Instagram, we have to take a step back and understand where we are today. If you think of it, the phone in your hand is the most personalised device ever," says Bhaskar Thakur, ...