How to Attract and Retain Bulk Buyers for Your Small Business
In the vast and diverse retail landscape of India, over 30,000 small and medium-sized brands cater to 80% of the population, compared to just 3,000 corporate brands. These smaller brands thrive on the strength of personal connections, word of mouth, and the loyalty of the middle, lower-middle, and economically weaker sections of society.
For small businesses, this provides a unique opportunity to attract and retain bulk buyers who value personalised service and competitive pricing. With India’s retail market projected to grow from $793 billion in 2020 to $1.5 trillion by 2030, it’s more important than ever for small businesses to strategically position themselves to capture a significant share of this market.