November 2016

Treading from Customer Satisfaction to Customer Delight!

November 5th , 2016
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Category: Blog Post

We have always been hearing the phrase ‘Consumer is King’, but have started experiencing it only in recent years. Before liberalization in 1991, the consumer was at the mercy of the producer and supplier and had to be satisfied with whatever was available on offer. However, 1991 onwards, as the Indian markets were thrown open to global players, competition turned Read More…